Small Business Summit

Type:

Conference + Digital Extension

Role:

Associate Creative Director

On Saturday, October 16th, 2021, Create & Cultivate hosted thousands of IRL and virtual attendees at its Small Business Summit, presented by Mastercard. The event brought together ambitious women in New York City and beyond for a day of 7 information-packed panels, 6 shoppable pop-ups, 2 interactive workshops, and 1 invigorating keynote conversation designed to connect entrepreneurs with the necessary resources to launch, build, and elevate their small businesses. 

 

Event speakers included passionate business owners and powerhouse entrepreneurs including Lo Bosworth, Cindy Ramirez-Fulton, Tiffany Benson, Lauren Chan, Éva Goicochea, Christian Siriano, and many more! More than 300 people attended the IRL event in New York City, where over 1,000 additional attendees from 17 countries tuned in live from home.

86MM+

Projected Event Impressions (inclusive of C&C promo, talent promo, and attendee UGC)

1,000K+

Digital Attendees

300

IRL Atendees

The Branding

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Main Logo:

Secondary Logos:

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Color Pallet:

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The Promotion

The Landing Page:

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Click to view site

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The Event Creative

Render to Reality:

1/10

Environmental Graphics:

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Event Photos