Design by BMF
Creative Director: Aaron Kirchner
Associate Creative Director: John Haddock
Lead Designer: Katie Dill
Photo Credit: Sean Smith
For the first time, TIME Magazine decided to host a one day thought leadership summit, along side the TIME100 Gala. Guests were invited to step into the sleek world of TIME Magazine, and look into the minds of the world’s top leaders, artists, pioneers, icons, and titans. The speakers were a selection of the 2019 TIME100 honorees including: Hilary Clinton, Nancy Pelosi, Martha Stuart, Tim Cook, Tarana Burke, and Jane Goodall amongst others.
The look and feel for the summit took inspiration from the iconic TIME Magazine covers and logo by pairing striking pops of red, black and white with bold line work, that both guides guests throughout the space and showcases strategic brand messaging. Illuminated details supported the overall creative and became an impactful visual through-line for the event.