Fifteen top press members and influencers, along with select Loro Piana VIP clients, were flown to Aspen to experience a series of exclusive and unforgettable moments. Every detail of the trip was meticulously crafted to ensure an unforgettable experience at every touchpoint. Florals and tablescapes drew inspiration from the local landscape, creating a cohesive yet unique atmosphere for each event.

INCA curated, produced, and led the itinerary, beginning with a champagne cocktail at the Aspen Loro Piana store and a welcome dinner at Casa Tua restaurant. Guests explored Aspen’s scenic trails through mountain biking and hiking while wearing the new collection. Highlights included a Michelin-starred chef-led lunch in the Valley meadow, surrounded by yellow wildflowers and sweeping views, and a supper under the stars at a 400-acre private ranch. The cashmere camp featured an open fire, stargazing, and live music, further immersing guests in the Loro Piana experience. The journey continued with a private cabin lunch on the backside of Aspen Mountain, inaccessible to the general public, offering a true 'Into the Wild' sensation. The experience concluded with a supper in an exclusive $50 million private home with breathtaking valley views.

INCA managed all aspects of the event, including creative direction, production, sourcing, logistics, venues, hotels, and personalized room drops. Each event was crafted with Loro Piana's signature attention to detail and quality, ensuring a seamless and memorable experience for all attendees.