Emporio Armani
Strong With You Perfum Launch Event
To celebrate the launch of Emporio Armani Stronger With You Parfum, Industria Creative produced a high-impact event featuring a street takeover in iconic Venice Beach, a dynamic pop-up concert with Benson Boone, and a luxurious VIP after party.
1200+ Guests
4 Headlining Performances
Millions of Press Impressions
Under the iconic Venice Sign, Emporio Armani’s Stronger With You Intensely took over Windward Ave with a high-energy block party. Rooftops, patios, and balconies joined the transformation as guests engaged with murals, fragrance sampling, exclusive merch, and a shareable photo moment. A DJ set by Blu DeTiger set the tone, leading into a show-stopping live performance by Benson Boone.
Following the Benson Boone performance, VIP guests and celebrities stepped into an immersive after party inside the venue. The experience featured immersive fragrance displays, an interactive gifting experience, branded photo ops, and custom cocktails inspired by Stronger With You Parfum. DJ sets by Channel Tres and a headlining performance by Mau P kept the energy high as guests celebrated and engaged with the brand in a luxurious night club like atmosphere.
Press Highlights
