Maybach x
The Devil Wears Prada 2
Inca produced an invitation-only Maybach Cinematic Premiere in New York City for 150 curated guests, anchored by the reveal of the Mercedes-Maybach S-Class that is featured in The Devil Wears Prada 2. Inspired by the film and Hollywood glamour, the evening unfolded as a polished, fashion-forward after-party with refined hospitality and a distinctly New York sensibility—exclusive, cultural, and unmistakably Maybach.
The experience began at the curb with a full exterior transformation into a Hollywood-worthy red carpet arrival. Two illuminated Mercedes-Maybach S-Class vehicles framed the entrance as red velvet ropes guided guests along red carpet–covered sidewalks. Step-and-repeat moments were integrated into the venue’s arches, offering a polished photo opportunity before guests were escorted inside.
At the center of the evening, a circular red drape concealed the S-Class, building anticipation for the reveal. Maybach leadership welcomed guests and introduced the new Maybach S-class then initiated a Kabuki-style reveal moment. The fabric fell away from above to unveil the illuminated vehicle in a cinematic moment. Costumed attendants then cleared the drape in a choreographed sequence, leaving the car fully accessible for exploration.
An interactive MANUFAKTUR atelier extended the experience into craftsmanship and customization. The space featured a refined bar displaying leather swatches, embroidery samples, and material finishes. Styled shelving and subtle references to The Devil Wears Prada added a layer of cultural texture, creating a moment that felt both elevated and approachable.
